MediaMath Helix – Brand Launch

MediaMath launched a new business unit to specifically focussed on data. The project required a wide range of services from developing the name, adding it to the MediaMath brand architecture, developing key art and sales materials along with a website and video. I worked with the business lead on all areas including developing the name ‘Helix’. The rationale being that Data is the DNA of a marketing campaign, and Helix is the ‘Data co-op, Evolved’.

 

MediaMath Helix – Brand Launch-0