Unblock Obstacles. Execute Flawlessly. Grow Faster.
Follow well established and proven best practices to avoid the common mistakes and pitfalls that so many businesses fall into.
Are you deciding between a rebrand vs brand evolution? Here’s how to figure out which is best for your business and how to go about it,
A great business needs a great name, but it also needs a great domain name! How will customers find you if your website doesn’t match your business?
In part one of Let’s Make an Ad, we looked at what actually goes into creating an HTML5 ad unit and some of the many options out there. I today’s post, I have done a screen capture showing how to make a simple. animated HTML5 ad in Google Web Designer. This will hopefully show people unfamiliar with the process what it actually takes to make an ad!
Over the past few weeks we have explored some of the exciting opportunities but also limitations of being creative in a programmatic world. The potential for delivering a perfect ad is there. Who knows what the future really holds? But today I want to get real and look at actually making an ad. Specifically an animated banner ad.
In part one we explored five different factors that would result in a perfect ad. Perfect defined as every impression leading to a business outcome. This required suspending belief at a few points, but overall each of the elements ARE technically possible. But, the actual creative asset needs to do a lot and be specific to each person viewing it. It is unrealistic to make a different ad for each impression so, logically, we need to make the ads dynamic.